Inside Deloitte
+ Creative Direction + UI Design
Inside Deloitte is a mobile application designed for potential Deloitte candidates to engage in campus recruiting events and to access a chance to meet mentors and information about student & entry-level opportunities.
Its first approach is to give the candidates a professional and utilitarian impression of Deloitte by using simple but bold lines, colors, and shapes, which will intrigue the interests of the company's next generation.
The second direction embraces the green circle from the Deloitte logo as an interactive and animated design element and menu button. Using navy blue as the background gives the candidates trust and stability while reflecting the company's conventional and traditional culture. The gradient colors in the images suggest the diversity and creative solutions that Deloitte provides for its client. The airy use of space between the futuristic look and feel of design elements invites the candidates to the world of technology and innovation.