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National Grid
+ Creative Direction + Brand Identity
National Grid is a British multinational electricity and gas utility company headquartered in London.
Just like what power grids do, its vision is to connect people to their energy today as well as their needs in the future. “Connecting” is the primary intention and aspiration of its identity.
The new identity is based on the idea of both power grids and graphic grids using the lines and dots which show the process of connecting.
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