Philips

+ Creative Direction + UI Design

I redefined the digital shopping experience at Philips by creating a new visual language highlighting featured products' beautiful forms and shapes on curated pages to improve efficiency for busy customers.

Contrasting sizes of products and texts give users memorable and exciting moments to shop on Philips's site. I designed the visual hierarchy on the landing page and organized the information to enable users to discover the best options to fit their needs.

For the product detail page in this direction, the design follows a more traditional format; yet the intuitive layout gives users excitement in their online shopping experience with 360-degree views of products.